to paper the house

to paper the house
«Оклеить дом обоями». Театр часто называют a house, поэтому можно встретить такие выражения: full house битком набитый театр, empty house пустой театр, to bring the house down вызвать бурные аплодисменты. В театральной лексике to paper a house значит заполнить театр публикой, которую приглашают бесплатно, чтобы привлечь внимание к представлению. Таких зрителей называют deadheads («мёртвые головы»). Эти «мёртвые головы» вместо билетов получают контрамарки, которые позволяют им пройти в театр бесплатно.

English-Russian dictionary of expressions. 2014.

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